Consumers are becoming increasingly sophisticated when choosing personal care products

Consumers' pursuit of high quality and healthy life is increasing, the concept of "skin care" has expanded from the face to the whole body, and personal care is changing to be more personalized and focus on subdivision efficacy and product composition. From basic cleaning to deep nourishment to fragrance healing, it meets consumers' pursuit of exquisite life in all aspects.

Consumers' awareness of product ingredients continues to deepen, the beauty concept leads the new direction of the industry, and the wide application of high-end beauty and skin care ingredients in the field of personal care has become a set trend. According to the data, the three product features that consumers care about most when purchasing care products are efficacy, word-of-mouth evaluation, and ingredients, and nearly 95% of consumers recognize the body care products that focus on "ingredients and scientific skin care." Specifically, hyaluronic acid, amino acids, niacinamide, bosine and so on are the ingredients that consumers are generally concerned about when purchasing personal care products such as shampoo and hair care and body care.

Personal care needs are increasingly upgraded, and basic functions have been difficult to meet consumer expectations. The data shows that consumers' demand for personal care is no longer satisfied with basic cleaning functions, but the pursuit of higher quality, more professional, more refined care experience. At the same time, this trend is not only reflected in facial care, but also extends to every detail of the body, from head to toe, everywhere reflects consumers' pursuit of exquisite life. Taking head care as an example, more than 70% of respondents said that in addition to the basic shampooing and conditioning process, they also added pomade oil, hair mask and other care steps to improve the overall head care experience.

In addition, the olfactory experience, as a major theme of emotional value, makes personal care products an effective way to convey emotions and relieve stress. According to the data, 55% of consumers say that perfumed body care products can help relax the mood and relieve tension and anxiety. At the moment when consumers pay more and more attention to emotional needs, fragrance care products help consumers achieve emotional regulation and quickly become the new darling of the market.

With the advancement of science and technology and the increasing diversification of consumer demand, the personal care product market will continue to explore innovation, and bring consumers a more healthy, comfortable, professional and scientific care experience.